About Us
Our Founding Story - Spice Sanctuary's Mission and Vision
Key Company Principles - Our Core Values
What is Spice Sanctuary all about?
Products and services that feed and nourish your mind, body & soul.
The Spice Sanctuary is a 100% Canadian owned company and was born from a passion for cooking and creating fusion recipes using the finest of ingredients. Trusha, a corporate lawyer from the UK, comes from a family of retail business owners and has grown up with all things spices in almost everything from using spices for various ailments to family recipes which have been passed down from generation to generation.
Trusha harnessed her culinary creativity away from the demanding culture of the corporate world and a successful career with a global Canadian company. During her extensive travelling around the world, she experienced different cuisines, cooking styles and organic farming traditions.
Along the way, she also learnt how quality ingredients can transform food and developed a keen interest in the healing properties of food and started to embrace what she was taught as a child - that food can be your medicine and can aid in wellbeing.
One of the challenges Trusha encountered when she first moved to Canada was being able to find high quality spices for cooking. Whether the spices were being imported into Canada from the United States or directly by independent businesses, the quality and purity of the spices was still lacking compared to what could and should be obtained in Canada for everyone to enjoy.
And so the search began for organic spices that would meet all the high demanding criteria Trusha wanted as did the work to create her own Canadian spice brand and spice blend recipes from what has now become an intuitive palate for superior flavour and taste.
However, it was not just quality products that Trusha wanted to deliver but she wanted to forge the lessons of sustainability and culinary adventure from her travels with the lessons of economics from her career to form a company that is always pushing the boundaries with its core values and is proud to be Canadian in so many ways and that Canadians are proud to support.
Quality spices make a real difference in enhancing the complex taste and flavour of ingredients and so should be regarded as highly as a fine bottle of wine is to food. This is no surprise given the nature of spices and how they interact and pair with food. After all, spices were regarded and respected in ancient times as a very valuable commodity which forged exploration to new worlds and continents as well as influenced the rise and fall of many empires throughout history.
With this in mind, our purpose and mission is to directly import and offer a broad range of higher grade, premium taste organic spices and blends packaged in Canada for consumers, good food stores, fine restaurants and businesses.
Through the superior and eco-friendly quality of our products and the core values we stand by, we serve to empower consumers to explore, discover and experience our range of fine spices everyday in ways that not only make good food taste delicious but that also serve to inspire wellbeing for you and your family.
By promoting the importance and quality of our organic spices, to move them towards more mainstream and versatile consumption or broader everyday use. To continually grow our company to provide the finest spice ingredients and products to our customers via our online store and through our direct relationships with local good food service stores, shops and businesses. To become the consumer's respected organic spice brand of choice within Canada, while at all times fulfilling our core values and key company principles.
To maintain as green-efficient a supply chain as possible.
To consciously work to reduce our carbon footprint.
To offer the best quality products only and always at competitive prices.
To pioneer the introduction of organic spices that are not readily available in Canada.
To communicate with each and every one of our consumers in ways that matter.
We will always be professional, respectful and personable.
We will give back by supporting charitable organisations.
We will use Canadian businesses and promote and support Canadian jobs wherever and as much as possible.
We are committed to sourcing and offering products that are of uncompromising quality.
PREMIUM TASTE:
We are dedicated to delivering the best tasting products that we can.
INSPIRING WELLBEING:
We are passionate about contributing to a healthier world and healthier you.
TRANSPARENCY:
We are motivated to giving consumers as much information as possible about the Spice Sanctuary products they buy, use and consume.
INNOVATION:
We are perfectionists and so we are continually striving to improve and innovate our brand, products and services.
